Description

Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, Illinois, United States. Phusion operates as Drink Four Brewing Company. Four Loko, the company’s most popular beverage, debuted in the United States market in 2005 and is available in 49 states, and in 21 countries including Paraguay The Bahamas, Peru, Mexico, Bolivia, Honduras, El Salvador, Nicaragua, Costa Rica, China, Canada and some countries in Europe.The name “Four” is derived from the original drink’s content of four standard drinks.
Four Loko
Type
Malt beverage
Country of origin
United States
Introduced
2005
Alcohol by volume
6%, 10%, 12%, 14%
Flavor
Various
Related products
Tilt, Joose, Sparks
By 2008 the product had become popular and a variety of flavors were introduced into the US market.At the start of 2009, the beverage was becoming successful and began to be marketed overseas. In October 2010 a new flavor called Lemon Lime was first produced.
Four Loko contains carbonated water, sugar, and natural and artificial flavoring including FD&C Red 40. The drink is either 6%, 7%, 8%, 12% or 14% alcohol by volume .
The drink’s main series has been sold in flavors including: Edit
Black
Fruit Punch
Gold
Grape
Peach
Sour Apple
Strawberry Lemonade
Watermelon
Discontinued flavors from the main series inclu
Uva Berry (Grape)
Blue Hurricane (Tropical)
Mango
Orange
Coco Loko (coconut)
Lemonade
Lemon-Lime
Margarita
Pineapple
Cranberry Lemonade
Black Cherry (2018)
In early 2011, Phusion Projects introduced its Four Loko XXX Limited Edition line, which featured a new flavor of Four Loko every few months, including:
Blueberry Lemonade
Strawberry Lemonade
Blue Raspberry
Orange Blend
In the summer of 2011, Phusion introduced 12 oz (350 mL) glass bottles of Four Loko, that came in packs of six and had 8% ABV as opposed to 12%. Flavors included:
Lemonade
Fruit Punch
Watermelon
Bottles came in packs of six and In September 2011, Phusion introduced 16 oz (475 mL) cans of their drink in hi-cone four packs known as Four Poco Loko, with 8% ABV and included flavors:
Black cherry
Mango
Lemonade
Green apple
Original formulations of both beverages were a malt liquor based, caffeinated alcoholic energy drink with added guarana and taurine.
In 2008, Phusion Projects began selling their products in Canada and Europe. The European version of Four MaXed is sold in 8.3 oz (250 mL) glass bottles and aluminum cans and is spirit-based; the United States version has a malt liquor base.
In 2009, Four Loko ranked fourth in sales growth among alcoholic beverages at 7-Eleven stores in the United States.[citation needed]
On November 16, 2010, Phusion Projects issued a press release announcing that the company would be reformulating all Four brand beverages to remove caffeine, guarana, and taurine from the products.The new product was reintroduced in January 2011.
On October 25, 2013, Four Loko was distributed for the first time in Puerto Rico. Four Loko kept the standard 12% alcohol but in a reduced can size of 16 oz (475 mL), and with only three flavors[citation needed
Grape
Fruit Punch
Watermelon
In August 2016, Four Loko began selling in China. Secondary marketer Taobao claimed to still have for purchase the caffeinated version of the beverage. Four Loko has since seen market growth Vietnam, Malaysia, Mongolia and Singapore.
In February 2017, Four Loko announced the release of two new product lines—the Bold Series and the Bartender Series.
The Four Loko Bold Series comes in 24 oz. cans at 14% ABV. includes the flavors:
Blaze
Frost
Four Loko Bartender Series came in 16 oz. cans and containing 10% ABV, and includes the flavors:
Blue Mofo
Purple Hooter
Pink Scorpion
In April 2017, Four Loko announced a line of hard liquor called Four Loko Shots that come in 750 ml bottles and are 70 proof (35% ABV). Flavors include:
Dragon’s Breath
Green Tornado
Screwball